3 Reasons Not to Niche Down

If you don’t feeling the burning desire to niche down, right now, don’t. There’s a reason why you’re resistant. There’s a reason you’re not willing to limit yourself to one, very specific target market. You’re being called to do more. I know this is probably against all the advice you’ve ever heard, but that’s how I roll. Contrarian Trailblazer since birth πŸ™‹πŸ½β€β™€οΈ

The tag on my tea this morning read, ” Experience will give you the power and confidence to be you.” These words totally made me mentally fist bump myself. Which brings me to the first item on my list.

You might not know enough yet. I’m not saying that you’re a novice, and you have to remember my point of view. I’m a financial services, turned jewelry designer, turned entrepreneurial media specialist. I’ve evolved. The healing, the inner work, and the energetic shifts have all influenced where I am today. One year ago, I didn’t know enough of my story. I didn’t have any experience in anything to even begin to point me in the “right” direction. I was learning, absorbing, purging, cracking open, shedding, ascending, listening – all of this while mustering the strength to put one foot in front of the other every day. All I heard were these cliched statements about stepping into your power and deciding and being authentic. In the early days of my entrepreneurial journey, I didn’t know how to do any of that. I tried, and it always felt forced and fake. My business suffered because I was trying to put a square peg in a round hole. I didn’t know enough, yet. And you might not either.

Don’t expect to have all the answers right away. Give yourself some time and space – and plenty of grace.

Don’t put yourself in a box. We are meant to be expansive and creative and curious beings. Let yourself explore! I spent my entire life in a box. Clawing my way out of that box evoked literal panic attacks. When I finally climbed out, I wanted to stretch my legs and see what I could do. Forcing myself to niche down in my business felt like I was being stuffed back in that dang box. No thank you. If the thought of it makes you feel claustrophobic, don’t do it. Give yourself some time and plenty of space to breathe.

It’s boring. If you’re anything like me, you need to do new things, learn new things, and see new things, pretty often, in order to stay interested. It’s one of the reasons I love being the editor of a magazine, and why I love working with my clients to launch incredible media strategies for their businesses – it’s fun, and there’s never a dull moment. As humans, we crave contrast and new experiences. We’re curious creatures and find it difficult to do and see the same things over and over, day after day. When that’s the existence we limit ourselves to, we get into this thing called a rut. Switch it up. I’m not saying that you have to go all willy nilly and totally reinvent yourself every other day, but have some fun! Don’t fall prey to the illusion that you have to do the same thing every day to be successful, especially in the beginning.


Now that you’ve read my top three reasons not to niche down, I’d love to hear your thoughts. Keep in mind that this post is aimed at entrepreneurs who are just starting out, maybe switching careers. Being an entrepreneur is challenging enough. Don’t let boredom and apathy get you down. Spread your wings. Explore. Don’t stop until you find your thing – your niche! See what I did there?! Eventually you’ll effortlessly niche down. Do it on your own terms – not because you think you have to, in order to be successful.

J